MTV Networks International has unveiled its figures for Web traffic, online voting and mobile downloads for last month's MTV Europe Music Awards.

The event was staged in Liverpool on Nov. 6 and performers included Pink, The Killers, Beyonce and The Ting Tings. Britney Spears and 30 Seconds To Mars were the main winners.

MTVNI claims that the increase in multi-platform content has paid off, with its own figures showing that the average time spent on the site was 6.06 minutes, up 72% year on year. On the day of the show, the live Webcast, including Perez Hilton's report from the red carpet, delivered 807,248 live streams - a 211% increase on last year.

In total, there were 4,030,269 unique visitors to the dedicated Web site at, a 33% increase year on year. There was a 26% increase in visits to 6,877,324, according to MTVNI. As previously reported in Billboard (Nov. 22), the number of votes cast in the ten categories reached 100 million - up from 78.8 million in 2007.

"The success of the MTV Europe Music Awards Web site underlines that MTV understands that [the] audience demands content-rich multi-platform support and that is what we delivered," said Gary Ellis, VP, content & operations, MTVNI, in a statement. "As well as giving the audience an opportunity to vote in ten of the awards categories, we ensured that the site offered a depth and range of content that fulfilled their appetite for relevant and up-to-date information in every region and in a broad spectrum of languages."

The site was available in 18 languages, covering 24 regions. The show was simulcast online and on MTV channels across Europe, with the exception of the U.K.

The WAP service provided information via mobile phones on the awards, categories, artist profiles and galleries, and users could access downloads including wallpaper and videos. By the end of the awards' campaign, the WAP service had achieved 56,614 content downloads, an increase of 165% year on year, and 5,987 video plays (up 47%).

"The success of the WAP site demonstrates that our audience wants to consume content on all platforms - even when they are on the move," added Ellis. "The MTV Europe Music Awards offered our audience the perfect opportunity to enjoy quality, music-related content on every platform wherever and whenever they wanted to access it."

The awards were sponsored by edc by Esprit, Sony Ericsson and Dell.

As previously reported, the 2009 MTV Europe Music Awards will be staged in Berlin on Nov. 5.