In the City (ITC), the U.K.'s international music convention held in Manchester on Oct. 18 to 20, has announced the first of its 2009 keynote speakers.

So far, the speakers include Anthony Volodkin, founder of MP3 and music blog aggregator Hypemachine; Simon Raymonde, founder of U.K. independent label Bella Union in conversation with Pat Nevin, former soccer star and now writer/broadcaster; and Gered Mankowitz, music photographer.

Panels will include "Break on Through," where industry execs will talk about their careers and how to survive in the modern music business, and a look on the emerging music markets of India and Africa in "India Rising" and "Africa Rising."

More details on the conference program, including seminars, master classes and interviews, will be announced in the coming weeks.

"In the City 2009 will, of course, offer a platform to debate those very real challenges [of the music business] but we will also be celebrating the huge efforts that have been made in recent times to develop new ways of working, new business models and new ways to ensure the survival of our industry," said Yvette Livesey, who founded the concept with the late Anthony Wilson of Factory Records, in a statement. "As always we take the three key themes of 'inspiration', 'education' and 'interactive' as our main tenets and our programme of events will reflect this."

In the City Live will return to showcase hundreds of up-and-coming acts to both industry crowds and the general public. Organizers claim that this aspect of the event attracts, on average, more than 100,000 attendees and over 500 bands each year. Band applications are now open via

In previous years, it has featured Oasis, Radiohead, Coldplay and the Foo Fighters. Organizers are expecting to reveal this year's line-up "in the near future."

This year, 3,000 exclusive In the City Live wristbands will be available to the general public, giving access to all live music events during the three-day event.

The conference takes place at the Midland Hotel. Delegate registration information can be found at the ITC Web site.