MySpace Music has arrived down under.

News Corp has flicked the switch on its digital music platform in Australia and New Zealand, in what the media giant anticipates will be a global roll out.

The social music service is a music-lover's one-stop, hosting downloads for sale through a partnership with Apple Computer's iTunes, ad-supported music streams, playlist functions and ringtones. In the coming months, artists will be empowered to sell tickets and merchandise from their Web pages. "That's very much the vision of the site," notes MySpace Australia business development director Nick Love. "That level of integration is on the way."

MySpace Music Australia's content is licensed from its joint-venture partners EMI Music, Sony Music, Universal Music Group and Warner Music Group, and from the libraries of digital aggregators Orchard and IODA. Toyota and KFC are the launch sponsors.

However, there's no deal in place yet with Merlin, the independent music sector's digital agency which had raised concerns about the major music companies' equity agreements when MySpace Music launched September 2008 in the U.S.

"From my perspective I want everyone on board," Love tells "I want all the indie labels in Australia on board so we can really showcase all the great Australian music that's out there."

ARIA chairman Ed St John, who runs the Australian company of Warner Music in the capacity as chairman and CEO, welcomed the new digital music enterprise. "It has the potential to be a really compelling offer," he tells Just days earlier, ARIA reported that a surge in digital music activity in the first half of 2009 pushed Australia's recorded music industry into growth.

MySpace Music went live today (Oct. 1) in Australia and New Zealand with featured playlists from a range of high-profile Australians including artists the Veronicas and Missy Higgins, and politicians including the prime minister Kevin Rudd and Peter Garrett, the former Midnight Oil frontman who now addresses the public in his role as environment minister.