On-demand streaming service Deezer has raised a further €6.5 million ($9.7 million) in funding.

The funding is from AGF Private Equity and CM-CIC Capital Privé. It brings the total amount raised by the French company to €12.2 million ($18.1 million) since launch in August 2007.

"We are now ready to follow up with our development on premium models and in European territories," said Deezer co-founders Jonathan Benassaya and Daniel Marhely in a statement, while also welcoming the experience of the two funds in the media and Internet sectors.

Deezer claims 10 million users in Europe, including 6 million in France, and over one million downloads for their mobile app, which to date only gives access to the company's free Web radio services. Deezer, which has built its business model on advertising, is reportedly working on a subscription-based on-demand mobile service.

The new round of funding will also see the Deezer structure revamped, with the creation of parent company Odyssey Music Group, which will handle advertising sales and "some technological developments, notably including those related to mobility." Deezer remains an independent company owned by Blogmusik SA.