Mark Terry, former SVP of marketing EMI U.K. & Ireland, has been appointed general manager of Atlantic Records U.K.

Effective immediately, Terry will report to Atlantic Records U.K. chairman Max Lousada. In his new role as Terry will oversee several key departments, including marketing, digital, press and creative. A&R and promotions will continue to report directly to Lousada.

Terry replaces former Atlantic Records U.K. GM Paul Craig, named Warner Music U.K. SVP artist partnerships in April this year.

Max Lousada said in a statement: "Mark is a seasoned executive who brings an incredible breadth of creativity and strategic thinking to Atlantic Records U.K., and whose considerable experience will be extremely valuable in helping to devise high-impact campaigns for the world-class U.K. and U.S. acts on our roster."