IFPI Denmark will move its annual Danish Music Awards (DMA) ceremony from an early springtime scheduling - as it has been for the past 20 years - to a date in the fall.

The organization made the decision while planning for the 2009 DMA event. A major factor was the clutter of other awards ceremonies occurring in February and March.

"While we were planning for DMA 2009 a couple of months ago, our aim was to make it bigger and better, and of course much more visible. In the past few years, the event has not had the impact it deserves," says IFPI marketing director Jesper Bay. "The committee discussed the idea of moving the event and agreed this would be the best means of reaching our goals."

DMA had been televised live for years, but the public broadcaster DR faced budgetary problems two years ago and had to sign off, while other national TV channels had their own awards events to promote. IFPI opted to trim the event and webcast it.

IFPI has been in talks with DR about holding four (jazz, pop, folk, classic) segments of DMA on the same day at DR's new concert hall, where it would be televised. The four genres were covered under one event until around 10 years ago when the respective genre organizations decided to split into specialized events. The pop music ceremony remained the centerpiece and got TV coverage.

"The idea is to provide a collective music manifestation, with four separate arrangements under the same roof, on the same day," says Bay. To enlarge the scope of the event, IFPI will seek sponsors.

The tentative date for DMA 2010 is November, though many details need to be finalized. IFPI says it will extend the period of release from which a candidate may be nominated. A proposed period is from Dec. 1, 2008 to June 30, 2010.