David Jones, global CEO of Havas Worldwide and global CEO of Euro RSCG Worldwide, has been added to the line-up at MidemNet in Cannes on Jan. 24.

Jones heads one of the world's largest communication groups and the first major advertising network to acquire a record label, Paris-based the Hours.

Interviewed by Billboard editorial director Bill Werde, Jones will discuss how to monetize music content in a brand context, covering advertising on digital music platforms and developing 360-degree partnerships between the music industry and consumer brands.

MidemNet, which runs Jan. 23 to Jan. 27, is the digital-focused sibling of the main MIDEM music conference and trade fair which starts a day later.