Dublin-based Music video site Muzu.TV has struck a number of syndication deals with digital partners including AOL Music and the Telegraph Media Group, which it says will help prove the viability of a free ad-funded music service.

The deals were unveiled at MIDEM today (Jan. 25). They provides partner companies with access to Muzu.TV's library of over 80,000 music videos, as well the opportunity to embed the Muzu video player into their individual sites. Significantly, the deals ensure that rights holders receive an undisclosed share of revenue, as do U.K. collection societies, in accordance with an advertising revenue share agreement.

Also confirmed as signing up to Muzu.TV syndication deals at MIDEM were the Web sites for U.K. live music company Mama Group, social networking site Bebo and the AOL-owned alternative music site Spinner U.K and Communicorp, among others.

The company already has syndication deals in place with the Web sites of various venue and festival entities including Theo2.co.uk, HMV Hammersmith Apollo, HMV Forum, Creamfields, Global Gathering and the U.K. Festival Awards.

Also announced at MIDEM was a global partnership between Muzu.TV and London-based technology company InSkin Media, which creates interactive digital ad applications, including InSkin (video wrap around), i-Roll (interactive pre-roll) and PageSkin.

Commenting on the deals, Muzu.TV founder and CEO Ciaran Bollard said in a statement: "We are focused on bringing to market premium and innovative advertising formats such as InSkin."

"This partnership coupled with our extensive reach through Muzu.TV and major [online] publishers like AOL, Mama Group, Samsung Internet TVs and The Telegraph provides a compelling proposition for all our partners; brands, artists and labels alike," he went on to say.

Muzu.TV was launched in July 2008 after inking deals with all four major to legally provide video content in the U.K. and Ireland. According to Noel Penzer, director, business development, Warner Music Europe: "These latest innovative moves from Muzu.TV will generate new opportunities both for advertisers and syndication partners, whilst creating additional content-rich connections between artist and fan."

A spokesperson for Muzu.TV, which is based in Dublin, Ireland but also has offices in New York, says the company is currently in the process of signing similar licensing deals across Europe before expanding into the United States. In addition to the majors, Muzu.TV has a number of global licensing deals in place with a range of independent labels, including Cooking Vinyl, Domino, the Beggars Group, Rough Trade, Ministry of Sound and Merlin.