The U.K. radio industry has introduced a 'scrappage' scheme in an effort to boost sales of DAB digital radios.

Described as a Radio Amnesty, it mirrors the 2009 car scrappage scheme in the U.K., which aimed to boost sales under a voluntary system whereby dealers were able to offer a discount on new cars if an older vehicle was traded in. Government backed the scheme.

The Radio Amnesty cross-industry consumer initiative and marketing campaign has been developed by the BBC with the support of trade body Digital Radio U.K., commercial radio, set manufacturers and retailers.

Consumers will be offered a discount of between 10% and 20% on a new digital radio in exchange for their analog radio, which will be reconditioned and given to needy children in Africa. The scheme coincides with the scheduling of digital coverage of the World Cup

The scheme will run from May 22 to June 26. Promotions will be carried across commercial and BBC radio.

"Digital radio is the future for U.K. radio and the Radio Amnesty gives consumers even more reasons to get digital radio," said Ford Ennals, chief executive of Digital Radio U.K., in a statement. "This is an amazing summer of exclusive sports and music on digital radio and also a great opportunity to support children's charities in Southern Africa. It is a wonderful example of the U.K. Radio Industry coming together to support digital radio and a very worthwhile cause."

The ultimate prize for the industry would be digital switchover within the next few years, which would end the high cost of dual licensing fees for analog and digital slots.