EMI Music has acquired London-based Digital Stores, a European online retail service provider for artists and brands.

CEO Russel Coultart and his team will join EMI's merchandise division, which includes retail music and entertainment merchandise distributor Loudclothing. The move by EMI is designed to strengthen its merchandise and direct-to-consumer services to artists.

Digital Stores will continue to be based in North London.

Terms for the deal were not disclosed.