Pledge Music, the London-based fan-funded online investment platform, is to launch in Australia on Sept. 8.

The launch date coincides with a visit to Australia by Benji Rogers, founder and CEO of the funding service, which enables artists to set a investment target to fund the recording or marketing of a music release and then ask for pledges from fans. Investors receive a digital download, CD, DVD or merch-music bundle, depending on the size of their pledge. PledgeMusic artists retain all its rights.

Gang of Four, Funeral for a Friend, Duke Special and Natty are among the acts who have previously financed projects through Pledge Music. A London-based Australian artist, Emily Barker and the Red Clay Halo, has also successfully used the U.K. service to raise in excess of £4,000 ($6,170) to fund the marketing of its forthcoming studio set "Almanac."

In a statement Rogers - who is set to speak at the Brisbane-based Bigsound Industry Summit, Sept. 8 - said that during a recent visit to Australia he had been impressed "with how artists down under are taking their music carriers into their own hands and at how forward thinking the music business there seems to be."

"We really feel that PledgeMusic can be a great option for both signed and unsigned acts in Australia and are ready to lend our support wherever we can," he went on to say.