The BPI has appointed Theo Blackwell as its new director of public affairs, effective Oct. 18. He replaces the outgoing director, Richard Mollet, who will become CEO at the Publishers Association.

Blackwell recently acted as an adviser to the U.K. government's 'Digital Champion' Martha Lane Fox and has be working with the mayor of London's Camden, who is aiming to promote the musical heritage of the borough.

Blackwell was previously account director at public affairs agencies Mandate Communications and Connect Public Affairs, handling the accounts of technology firms and managing relationships for the Olympic Delivery Authority and London 2012.

"The recording industry contributes significantly to the U.K.'s creative economy and I will seek to communicate the challenges, needs and advancements of this important sector to government, media and the wider creative industries," said Blackwell in a statement. "I look forward to working closely with the BPI's member companies and politicians alike to achieve the optimum framework that will see the UK's world-class music market continue to flourish and grow."