The French government has revealed that music consumers have purchased 10,000 of the state-subsidized music cards for digital services, following the launch on Oct. 28.

The "Carte Musique" offers young consumers the chance to get double the amount of digital music for which they have paid: so a €25 ($35) card allows the user to download €50 ($70) worth of music from participating services. It is valid at various download stores and streaming services and targets consumers aged 12-25, as part of the government's strategy to tackle online piracy.

Frédéric Mitterrand, French minister of Culture and Communication, revealed the 10,000 figure in the Council of Ministers.

One million of the virtual cards are available each year to music consumers resident in France within the specified age bracket (although the scheme is self-certifying so other age groups could easily take part). Subscribers to the scheme sign up on the dedicated Carte Musique website, where they register in order to be able to purchase credit for digital music from the service of their choice.

The card is available to purchase with credit of €5 ($7), €10 ($14) or €25 ($35), which can be used to spend up to double those amounts at 14 online download stores, including iTunes, Amazon, Deezer, Orange and VirginMega and subscription-based services Deezer and MusicMe. Each individual coupon must be redeemed in its entirety at the chosen service. Individual consumers can spend up to €25 a year on the scheme.

While the ministry did not unveil further information, online retailer (the digital arm of leading physical retailer Fnac) told that 80% of the coupons for were of €25, 15% of €10 and 5% of €5.

The French government will invest up to €25m ($34.8 million) a year into subsidizing the scheme. The government subsidy will be capped at €5 million ($6.9 million) per download site to prevent any one platform gaining a monopoly on the subsidized sales.

There have been some reports of teething troubles. It has been possible to spend the credit for iTunes in France on non-music items such as apps and movies.