Madrid Cool Night will be staged between Nov. 22-28 in order to promote the city's nightlife with dozens of gigs taking place under the Cool Night banner.

Madrid Cool Night (MCN) will include 104 concerts in 55 venues with more than 300 artists from 11 different countries. MCN with coincide with a week-long forum to discuss the problems and threats facing Madrid nightlife, called the Symposium of Recreational and Leisure Activities (SALYR).

The idea is to integrate Madrid into the international circuit of club festivals and conferences on nightlife, culture and entertainment, along with Miami's Winter Music Conference, the MIDEM trade fair in Cannes, France, South By Southwest in Austin, Texas, Popkomm and the Club Commission in Berlin, or the Amsterdam Dance Event in Amsterdam, The Netherlands.

Darío González, president of The Night Live (LNEV), an association of 59 Madrid music venues, says the city's nightlife is important for tourism. The LNEV says its members put on 10,000 concerts a year, and 70% of the venues have concerts every night.

Dionisio Lara, VP of the Community of Madrid Association of Nocturnal Leisure Businessmen, said Europe has 94 million young people aged between 20 and 35 whose main motivation when deciding where to go on holiday is nocturnal leisure.

"As a result of that, and together with Madrid local and regional tourism authorities, we have already held this year two weekend 'fiestas' in Berlin and Amsterdam, which had a great impact in the streets of those cities," Lara added.

He said two things practiced by a growing number of young people threatened Madrid's pre-eminence in European nightlife. One is the so-called 'botellon,' where large crowds buy bottles of alcohol from cheap stores and drink in squares and other open-air places, and the other is the imminent ban on smoking in all public places which is scheduled to become law in Spain on Jan. 1. At the moment, smoking is widespread in all public places, including music venues.

Bimba Bosé, who is Miguel Bosé's niece and the singer of the Cabriolets, one of the bands that will play in MCN, says, "If Madrid has a Fashion Week, it should have something like Madrid Cool Night."

Another artist who will perform, Madrid-based Australian folk-rock singer Aaron Thomas (Everlasting Records), played a couple of songs at the launch presentation.