Steve Stoute's distro platform is going mobile.
Independent artist services and digital distribution platform UnitedMasters has announced the launch of its new iOS app, allowing artists to upload their music to major streaming services and more on the go.
"How music is created and distributed has changed drastically. What was once done in recording studios and record labels is now done in bedrooms, tour buses, and on-the-go,” said UnitedMasters president Lauren Wirtzer-Seawood in a statement. “UnitedMasters is creating the framework for what future iterations of the music industry can look like. Providing artists with the ability to easily distribute their music, no matter where they are, is an important step in that direction."
With the app, artists on the platform will be able to take advantage of all the services UnitedMasters has to offer, including distributing their music to the major streaming services; uploading music and artwork; checking which of their songs are trending or playlisted; submitting songs for brand partnerships; tracking earnings and receiving payments; and connecting their Instagram, Twitter, SoundCloud and Facebook accounts to track their social growth.
Added UnitedMasters founder and CEO Steve Stoute: “The goal of UnitedMasters is to help artists operationalize independence and own their future. The app puts all of that freedom and control in the palm of their hand.”
Artists who have entered distribution partnerships with UnitedMasters include Memphis rapper NLE Choppa, who recently scored his first Billboard Hot 100 entry with the song “Shotta Flow.” Last November, the company struck a deal with the NBA that allows artists to have their music placed and promoted across the league’s digital channels.
UnitedMasters was founded by Stoute in 2017 with a $70 million Series A funding round led by Google’s corporate parent Alphabet alongside venture capital firm Adreessen Horowitz and 21st Century Fox. Stoute previously served as a label executive and managed the careers of Nas and Mary J. Blige. He was recently named to both Billboard’s Digital Power Players and R&B/Hip-Hop Power Players lists.