The new initiative will champion 10 creators who began their careers with the music streaming service.
SoundCloud announced on Wednesday (March 21) its first-ever multi-platform advertising campaign with what it's calling "First On SoundCloud," which aims to celebrate the stories of creators who got their start on the streaming site. It will showcase rising acts on the platform through music, video and photography, while encouraging all creators to participate by uploading tracks to SoundCloud using the hashtag #SCFIRST.
"First on SoundCloud" launches with spotlights on 10 new acts spanning genres and geography, including Kehlani, Galimatias, Taylor Bennett, Lorine Chia, Melo Makes Music, Party Pupils, Jay Prince, Cathedrals, starRo and Witt Lowry. Over the next three months, SoundCloud will promote these artists across SoundCloud apps, playlists and newsletters, as well as social and out of home advertising.
Other users who upload their music with the #SCFIRST tag will have a chance to receive similar support from the platform. They will also receive fast-track consideration for monetization via its SoundCloud Premier monetization program.
"SoundCloud is the only truly open audio platform, built for creators first," said SoundCloud CEO Kerry Trainor in a statement. "Creators are the center of our ecosystem and this campaign underscores our commitment to empowering them with the best tools, data and resources to share their work, inspire their audiences and build their careers on SoundCloud first."
Erika Leone, SoundCloud's director of brand and integrated marketing, added, "We're inspired and humbled to have such an incredible lineup of artists tell their stories of starting on SoundCloud and to connect them with even more fans through the campaign. These stories represent the millions of creative journeys that begin on SoundCloud first."