Robb McDaniels, the founder and former CEO of INgrooves, current executive chairman of management company Faction Entertainment and recently-installed CEO of dance-music platform Beatport, announced his first major initiative since taking over atop the latter company in October 2017. Today McDaniels introduces Beatport Creative Services, a new division that will be based out of the company’s Los Angeles and Berlin offices. (The company also maintains an office in Denver, Colorado.)
Though details are scarce, the company revealed in a press release that BCS will work with the Beatport community "to activate and accelerate dance music culture through a variety of programs," with those programs as well as additional partners set to be announced later in Q2. In addition, the company expects improvements to the Beatport Store to be rolled out in Q3 later this year.
"Beatport's sole mission is to help the DJ community make more connections in more places, increasing awareness for the creative talent we have the privilege of working with on a daily basis," McDaniels said in a statement. "Beatport Creative Services is a logical way for us to leverage our global footprint to help artists, brands and customers engage in an authentic and meaningful way."
Beatport, which is owned by LiveStyle, the festival and live music production company that emerged from the bankruptcy of SFX Entertainment under new leadership with Randy Phillips at the helm, plans to use BCS to "strengthen Beatport’s presence at leading electronic events" through the rest of the year. The in-house creative agency will also be working to connect its built-in audience and stable of creators to the branding world.
It remains to be seen what else the dance-music hub has in store. In a statement last October when announcing his new CEO role, McDaniels said that Beatport will be "looking forward to reigniting both innovation and value creation for our partners and customers at Beatport in 2018 and beyond." In January, the company also announced the promotions of two senior executives: Jonathan Steffan, who took over the role of chief information officer; and Terry Weerasinghe, who was named chief product officer.