Gracenote, the Nielsen-owned company that specialize in metadata and audio recognition, announced on Wednesday it will bring its music fingerprinting technology to Mixcloud, the U.K.-based streaming radio platform that specializes in dance and EDM mixes. As part of the deal, Mixcloud will use Gracenote's MusicID system to help identify and properly catalog copyrighted content contained in the streaming service's growing database of tracks.
"We're living in a world where user generated content is growing exponentially, but most traditional catalogue streaming services are not focusing on this enormous area,” said Nico Perez, co-founder and content chief at Mixcloud. "At Mixcloud, we've invested a lot of energy in the technology around user generated content to properly identify and pay the creators what they're owed, and we're thrilled to add Gracenote as a new partner to help solve this difficult problem."
Mixcloud says its has more than 12 million DJ sets, radio shows and podcasts, coming from a community of more than 1.2 million creators. When something is uploaded to Mixcloud, Gracenote MusicID will automatically fingerprint each piece of copyrighted work, then map it to its database of artist, label and publisher rights holders to facilitate proper -- and speedy -- royalty payments.
"Mixcloud has emerged as the destination for both established and emerging radio presenters and DJs to present their shows and mixes to fans around the world," said Brian Hamilton, general manager of music for Gracenote. "Being a platform that focuses on helping curators breakout and find new audiences, Mixcloud recognizes the importance of being able to connect royalty payments to the proper rights holders and we are confident that Gracenote MusicID can help them address this important issue."