A select number of performances from last night's MTV Video Music Awards have begun appearing in official form on Vevo's website, its app and on artist channels via YouTube, a first-of-its-kind partnership for the music video rivals. Beginning early Monday, videos including Nick Jonas' diner-themed "Bacon" and Ariana Grande's workout-inspired "Side to Side," as well as Britney Spears' return to the VMAs stage for "Make Me," started popping up across Vevo's platforms, giving people the real deal instead of the pirated clips and cellphone vids that typically liter YouTube following MTV's buzziest night.
Some clips have not been made available to Vevo, most notably Rihanna's pair of performances and Beyonce's epic medley of Lemonade tracks that included "Pray You Catch Me," "Hold Up" and "Formation." Aforementioned grainy versions of both can be found across various platforms, or fans can always watch them on MTV's site. Variety was first to report on the Vevo/MTV pact.
It's been a time of change for Vevo. The partnership with Viacom-owned MTV comes on the heels of Vevo's signing of a deal with Warner Music Group, the platform's last major label holdout, and last month's reboot that included a website redesign, original programming and a bigger emphasis on music discovery. Earlier this year it sunsetted its Vevo TV channel, a 24-hour video stream that aimed to compete with MTV.
Watch some of official VMA videos: