Thanks to the addition of video to Spotify, Google Play and Tidal, the trio of music streaming services have now been added to T-Mobile’s Binge On program, which lets members stream movies and TV to their hearts content without gobbling up their cellular data plan. On Tuesday, the pink-clad "uncarrier" announced 12 new members to the binge club, which now includes Radio Disney, NBC, Qello Concerts and Univision.
The free feature (freeture?) was introduced six months ago, with customers streaming more than 377 million hours of video from 80 providers without using their data, the company said. Ninety-four percent of customers who were surveyed said they would try a new streaming service if it were part of Binge On-like program. (One downside to all this free watching: the video is compressed to 480p resolution, whereas high-def TV is in 1080p. Also to note: tethering a WiFi-only device to your phone in order to stream isn’t part of the deal. Expect data charges at the end of the month.)
"In the six months since we launched Binge On, the number of video providers streaming free without using your data has grown more than 240%," said T-Mobile chairman John Legere in a statement. "We’ve got something for everyone, and customers never have to worry about getting slammed with ridiculous overage penalties."
The new video services joining Binge On: Google Play Music, Great Big Story, NBC, Kiswe, Ligonier Ministries, Noggin, Qello Concerts, Radio Disney, Univision, Univision Noticias, Spotify, Tidal and Toon Goggles.
This news may not mean anything to those who are already streaming music-only on their T-Mobile devices, given that the carrier already has a program called Music Freedom that offers parallel data-sparing benefits. Participating services include Amazon Music, Apple Music, Bandcamp, Beatport, Google Music, iHeartRadioi, Pandora, Saavn, SiriusXM, SoundCloud, Spotify and Tidal.