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Facebook CEO Mark Zuckerberg introduces a new messenger platform at the F8 summit in San Francisco on March 25, 2015.

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Facebook is developing a standalone camera app in an effort to beef up photo and video sharing by its 1.2 billion active users, according to the Wall Street Journal.

Sources tell the newspaper that Facebook’s "friend-sharing" team in London is working on the app, which is in its early stages. The app would also include a live-streaming feature. The company did return a request for comment.

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Earlier this month, The Information reported that Facebook users were sharing less about their personal lives -- a category called "original broadcast sharing." The data suggested there had been a 21 percent drop in OBS year-over-year.

Facebook’s first photo-sharing standalone app, Facebook Camera, was discontinued in 2014 after two years.