Jay Z is ready. Ready to announce plans for his high-fidelity music streaming service Tidal, the rapper-mogul's recent entry into the crowded subscription market. Jay is expected to unveil details about his new venture, which currently boasts a library of 25 million-plus tracks, 75,000 music videos, and curated editorial at $19.99 per month.
To drum up more hype for the announcement, Tidal enlisted the help of artists including Kanye West, Nicki Minaj and Coldplay in a viral campaign dubbed #TIDALforALL. A 30-second teaser video featuring Madonna, Beyonce and Jack White, among others, soon followed. Watch the live-streamed event below:
Jay Z purchased TIDAL via his S. Carter Enterprises company following a $56.2 million bid on Jan. 30 (the offer was accepted on March 10).