Mark Eisenberg and Jacqueline Peterson

Mark Eisenberg and Jacqueline Peterson

Courtesy of SoundExchange

SoundExchange has made a pair of new hires at the executive level. The performance rights organization announced on Tuesday that Mark Eisenberg is the new senior vice president of strategic initiatives and Jacqueline Peterson is svp of communications.

In his new role, Eisenberg will look ahead to creating new applications for SoundExchange's distribution platform and will work with licensees, labels and artists. Peterson will lead the company's internal and external communications, marketing and public relations efforts.

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"SoundExchange is only as good as the people who work for it and we pride ourselves on attracting the best talent," said SoundExchange president and CEO Michael Huppe. "With these new additions, our team is stronger than ever and poised to achieve even greater success in 2015. Their knowledge and experience of the music industry will be invaluable to SoundExchange and we are thrilled to have them join our organization."

Eisenberg most recently served as the global head of content acquisition and strategy at MixRadio. Prior to that he spent more than 15 years as executive vice president for the global digital business group at Sony Music Entertainment. Peterson comes to SoundExchange from Live Nation Entertainment, where she served as the senior vice president of Corporate Communications. Previously she was a director at Caesars Entertainment Corporation.