Shazam has long been a must-have app for its ability to quickly and accurately identify just about any song via a mobile phone. Now the app and the company's website have been updated to offer more to both consumers and the music industry.
Most helpful to the music industry is new track count data. Users can now view the number of Shazams -- search actions also called "tags" -- each track has accumulated at Shazam.com -- but not on the app itself. The numbers can be seen on track pages, charts and a page called the Hall of Fame that celebrate the artists that reach the pinnacle of Shazamming.
Four artists have reached Shazam's Platinum level of 15 million Shazams: "Wake Me Up" by Avicii (19,452,000), "Blurred Lines" by Robin Thicke featuring T.I. and Pharrell (18,197,000), "Somebody That I Used to Know" by Gotye (16,912,000) and "Let Her Go" by Passenger (15,494,000). At the top of the Gold level, representing 10 million Shazams, are "Rather Be" by Clean Bandit featuring Jess Glynne (14,481,000) and "Thift Shop" by Macklemore & Ryan Lewis featuring Wanz (14,198,752).
Daniel Danker, Shazam's Chief Product Officer, explains the counts enable the service to draw attention to popular tracks and encourage people to visit the redesigned website. "This is a website you've never gone to, because there's never been a reason... [Now] we're going to celebrate the artists that have done particularly well."
The addition of Shazam counts was part of a product upgrade released Wednesday. The Shazam app now offers personalized music news and other editorial, real-time trending songs from friends and previously Shazamed artists, expanded charts and exclusive Shazam Sessions performances. "Essentially what we're doing we're going to launch an experiential immersive part of Shazam, a way for people to discover and play," says Danker.
The app's new home screen will be lead by a trending chart that displays the most popular in the last three minutes globally. This almost-real time look into user behavior could be helpful for professionals that use Shazam to seek talent and predict hits. "We've got radio broadcasters, music promoters and labels constantly looking at our charts," says Danker.
Few other apps can provide such valuable engagement data. Shazam has been downloaded over 500 million times and is downloaded over 13 million times a month. The app has over 100 million monthly mobile active users. As points of comparison, Twitter had about 227 million mobile users in the third quarter and popular messaging app WhatsApp reached 600 million monthly users in August.
The updated Shazam app also improves the listening experience by better merging Shazam activity with streaming services. Users that subscribe to either Spotify or Rdio can listen to full tracks inside the Shazam app. This functionality provides the ability to stream recently Shazamed trackcs, the charts and tracks automatically placed in the "My Shazam Tracks" playlist.