The digital radio service announced Wednesday it will have an app on Android Wear smartwatches next week on Oct. 15. This is the company's first move into the nascent wearables market, which iHeartRadio and iHeartMedia Networks president Darren Davis told Ad Age will be a central part of the company's strategy looking forward.
"Wearables aren't huge yet, but people are talking a lot about them, so it is a good place for us to be," he said.
This marks a first for Android Wear as well, as iHeartRadio will be the Google-owned smartwatch's first music partner. Users will use the watch basically as a remote control, still needing to plug headphones into their smartphone to listen to music, but the watch will include controls to create new stations using voice search, access favorites and thumbs up or down songs that come on.
Rival music service Pandora is already available on Pebble smartwatches and Samsung uses its own Milk Music streaming service on its Gear smartwatches, as well as Google Play. Google Play also runs on Android Wear and allows remote control over most other streaming services on a smartphone.
Apple has announced it will release its iWatch smart watch early next year, but has disclosed little on how the device will function with music services including the company's own Beats Music.