YouTube has announced its intentions to add crowdfunding, a mobile app for content creators, and multi-language captions and subtitles.
In its inaugural Creator Preview video posted to the YouTube blog, the online video streaming platform revealed plans to keep content creators abreast of changes made to accommodate the results of their bi-annual "global satisfaction" survey. In the clip, members of the YouTube team discuss building a mobile app that allows users to manage their channels remotely, increasing monetization through ad revenue, and making official fans' DIY off-YouTube models of fundraising for their favorite content creators.
The topic of streaming monetization is a hot one these days. This news follows like-minded moves from companies like Audiam, which seeks to increase revenue streams for songwriters, labels, and publishers from user-generated videos that use copyrighted songs or master recordings. At last year's A2IM Indie Week, Jane Hu of YouTube's Next Lab re-iterated the importance of metadata and encouraged creators to develop non-music video content as well, while Ultra Music's head of digital strategy Dan Ghosh-Roy stressed the importance of labels deputizing artists to drive fans to their platform.
When reached by Billboard, Google had no comment outside of what was already in the video. They did suggest more details about this and other features would be revealed at the fifth annual VidCon later this June.
It makes sense that YouTube would want to bring these kinds of resources in-house after partnerships with crowdfunding sites like Indiegogo and Kickstarter to provide partner pages, video channels, and guides for for creators looking to make the most out of their brand. The hope is these new changes will address obstacles to content creators' financial success, including incorrect metadata, lack of mobile views, and not enabling Adsence and monetization. "YouTube is yours to use," Aaron Davis, CEO of Exploration.io, told Billboard in a recent interview addressing these very issues. "Your fans are there. Use it to grow."
News of this story first appeard on MusicWeek.