Shazam Partnering with Juno, Adding Thousands of Vinyl-Only Dance Tracks

Song-tagging service Shazam has partnered with online dance music retailer Juno Records in a deal that will expand Shazam's database by four million tracks, including thousands of previously vinyl-only releases.

“Juno has the world’s most comprehensive catalogue and widest source of genres in dance music and we are very excited to form this exclusive partnership with them, especially as it includes vinyl,” said Shazam’s VP of music and content, Will Mills, in a statement. “Vinyl music is seeing a resurgence in the industry, with sales at their highest for 15 years."

In the announcement, Juno included data reinforced by recent reports that vinyl sales have been on the rise as of late 2013 and early this year (that is, except for Japan) -- vinyl 12-inch sales are up 60%, followed by a 34% increase in seven-inches and a bit more distantly by a 6.8% growth in digital album sales.

"Crucially some of the most important and exciting new music is released on vinyl first before later hitting digital," Mills added, "so this gives Shazam’s 420 million global users an even better experience with the world’s newest and most innovative music which is sometimes beyond the digital ecosystem.”

The news is well-timed with Miami's Winter Music Conference and Ultra Music Festival, both just a few weeks away, giving Shazam users the opportunity to identify songs they hear at these events and then easily purchase them at the Juno online store. About a year ago, when Shazam secured a similar partnership with online electronic music retailer Beatport, adding 1.5 million EDM tracks to their database, dance tracks accounted for one-third of songs tagged on Shazam and about 6 percent of the service's 25 million-song database (which has since grown to 35 million); Juno's additional four million brings that percentage up to 16 percent.

Shazam's alliance with Juno will not affect its relationship with Beatport or Saavn, a Hindi music streaming service.

“We are really excited to share our unique catalogue through this new partnership with Shazam,” said Richard Atherton, marketing director of Juno. “Many of the releases we stock and sell are often not available on commercial download stores for weeks after their release on Juno, so we believe that we can bring an extra dimension to Shazam’s already excellent service.”

It's been an eventful few months for Shazam. In February, the company developed a strategic collaboration with Warner Music Group that allows WMG access to Shazam's reams of proprietary music data, which it will then use to find promising, unsigned artists. WMG is also developing a Shazam-branded label, which with Warner will split the revenue from music released by artists discovered through Shazam and signed to the label.

A month later, Shazam announced that it had raised an additional $20 million in funding, bringing its total value to half a billion dollars. in which the label can access Shazam's proprietary music data, including information for each time its 420 million users trigger its app to identify a song. Representatives for Shazam maintained that there is no connection between the company's deal with Juno and its most recent round of funding.