BandPage, whose service is used by half a million artists to manage to manage their online profiles, struck a distribution deal with Live Nation Entertainment, the two companies announced Thursday.
The arrangement lets BandPage artists manage their photos and biographies on LiveNation.com and Live Nation's mobile application. The deal, which takes effect in December, does not apply to Live Nation's Ticketmaster properties.
"By working with major players like Live Nation, we are helping artists and musicians connect directly with their fans in the places where they are most engaged," said BandPage chief executive and founder J Sider.
The agreement gives BandPage a broader footprint on the Web. The San Francisco company, which started four years ago as a popular Facebook app, has been aggressively expanding its service to other places where artist information is displayed, striking distribution deals in recent months with Xbox Music, VEVO, Pandora and Rhapsody, among others.
Artists can update their bios, photos, tour dates and other data on BandPage, which then automatically downsteams the information to the sites where BandPage has a distribution arrangement.
For Live Nation, which will use BandPage to display artist bios to visitors of its Website, the deal gives the Beverly Hills promoter access to a large database of artist data that it doesn't need to maintain.
"LiveNation.com and our other digital properties are data-driven by our BigChampagne Ultimate Chart platform,” Eric Garland, general manager of LiveNation.com, said in a statement. “We look forward to partnering with BandPage to enrich our consumer offering even further."
For now, the deal does not involve commerce.
In the long run, however, BandPage could leverage these distribution relationships to open the door for artists to sell merchandise, backstage meetings, video chats or music lessons, for example. BandPage currently has a platform on its own Website for artists to offer such interactions, called Experiences, and has an arrangement with Rhapsody to selectively market Experiences, pairing artist offers with fans who tend to play their music most often.