Greater Media today announced a multi-year licensing agreement with Nashville-based Big Machine Label Group for the performance of Big Machine’s recorded music on Greater Media's digital and terrestrial broadcast platforms.
Big Machine has agreed to allow digital simulcasts of over-the-air signals by Greater Media, which is the parent company of 21 AM and FM radio stations in the Boston, Charlotte, Detroit, New Jersey and Philadelphia markets, to scale affordably to support the growth of the company’s digital platform. Meanwhile, Greater Media has agreed to share a percentage of its on-air revenues with regard to the performance of Big Machine's recorded music on terrestrial platforms.
Artists with Big Machine's wholly owned labels who will benefit from this agreement include Big Machine Records artists Taylor Swift, Tim McGraw and Rascal Flatts and The Valory Music Co. artists Justin Moore, Reba, Brantley Gilbert, The Mavericks and Thomas Rhett.
"This is a great example of the radio and record industries working together with the ultimate goal of being able to provide the best entertainment possible on a multi-platform basis for our valued listeners,” said Greater Media chairman and CEO Peter Smyth in a statement
Added Borchetta in the same statement: "The broadcast industry knows that the Big Machine Label Group is fully supportive of the mission of having great radio available in as many places as possible and this is another public vote of confidence and support for that mission.”
Greater Media, Inc. also owns a group of weekly newspapers in central New Jersey as well as several telecommunications towers located throughout the United States.