Along with the branded apps that artists use to personally disseminate news and photos, die-hard fans need to know which news outlets, blogs, Twitter accounts and Instagram users to follow in order to be completely updated on their favorite act. And that hunt for information can prove exhausting.Enter Seenth.is, which aims to get rid of the clutter by curating news about the artists you care about in a well-organized feed.
Created by Swedish trio Marcus Myrberg, Jesper Benon and Robert Furelid and available for free in the App Store, Seenth.is stems from the recognition that music is “an interest that is fueled through the enormous social media data that we see today,” CEO Myrberg says. “What we’re getting tired of is having to browse multiple sources or apps to understand what’s actually interesting.”
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Once inside the app, the default screen encourages exploration, and informs the user that artists like Beyoncé and Rihanna are “in the spotlight.” The rest is simple: The “fan feed” curates articles, SoundCloud files and popular tweets about the artist that the user wishes to follow.
Rather than listing content in chronological order, the fan feed is ranked based on social engagement so that the most important content stays on top. Each “artist feed” is an act’s Facebook, Twitter and Instagram feeds all rolled into one.
Meanwhile the “follow live” feature is an engaging take on a live-concert social media experience. By tying together concert dates and locations with geo-tagged social updates from Twitter or Instagram, Seenth.is generates a feed of updates that happened during that concert. If you’re at a rock show where the band brings out a special guest, for instance, the “follow live” section would be the place to visit to see if anyone in attendance snapped a photo of the performance.
Since the app simply curates a user’s already-existing social feeds, the barriers to sign up and experience its full benefits are practically nonexistent. Seenth.is has yet to become ubiquitous, but it’s a well-executed app with much potential.