Social commerce service Chirpify has raised $4 million in Series A funding from previous investor Voyager Capital, Saturn Partners, Provenance Ventures and individual investors such as former Interscope Geffen A&M Vice Chairman David Cohen and Nick Brien, former chairman and CEO of McCann Worldgroup.
This latest round brings the company's fundraising total to $7.3 million. Chirpify raised $2 million in April and $1.3 million in April of 2012.
"Chirpify's new investors are highly strategic as they provide expertise in vertical markets that we consider to be perfect targets for our technology -- including sports, music and media," said Chirpify CEO Chris Teso. "We see a tremendous opportunity to leverage social as the point of conversion for our clients' cross-channel campaigns."
Chirpify allows people and companies to buy, sell, pay and raise funds on Twitter, Facebook and Instagram. The service works by using in-stream text commands to enable transactions. So, for example, a musician could sell a digital download via Twitter by asking followers to reply to a tweet with the word "buy." Chirpify users that had already linked Chirpify to a credit card or PayPal account would purchase the download by simply replying to the tweet.
The company has made music a key focus. Rory Felton, record executive and co-founder of the Militia Group, was hired as Vice President of Business Development - Music. Among Chirpify's music clients are Green Day, RCA Records, Amanda Palmer, Snoop Dogg, hip-hop label Rhymesayers and SOL Republic headphones.
Numerous other well-known brands have used the service: the Portland Trailblazers, Taco Bell, Mastercard, Puma and Adidas, to name a few.