Writing Their Own Ticket
DIY digital ticketing platform Queue aims to be the all-in-one 'Basecamp' of indie touring
Like many innovations, the Queue ticketing and events platform was built out of DIY necessity. James Moody, co-owner of independent Austin promoter Transmission Events, needed to have full control over and access to the ticketing data for his company’s rapidly growing annual Fun Fun Fun Fest. So he and friends at Sacramento, Calif., digital firm ground(ctrl) quietly built the fest’s own ticketing product that didn’t rely on anyone else’s proprietary technology.
But as operator of several year-round venues in Austin, Transmission realized it needed more: a way to manage booking shows and selling tickets that didn’t involve toggling among Google Calendar, Gmail, TicketFly, Excel, social media and the venue website’s back-end. For several years, the company tweaked the original product to create a single-login, networked platform that manages a calendar for multiple venues, guest lists and website-integrated online ticket sales, instant event sharing to Facebook and Twitter and, most important to Moody, real-time financial reports.
“I can see if I’m in the red or the black on a show two weeks from now,” Moody says, “and I can be like, ‘Hey, we need to promote this show,’ or I’ll know it’s already profitable and move on to the next one.”
Queue is anchored by a feature called the Sandbox, which Moody calls “Basecamp for touring,” referring to the popular technological project management platform: “The agent, the lawyer, the booker, the venue manager, the stage manager—they’re all in there, making comments and sharing files,” Moody says. “It’s transparent so you can see if anyone makes a change, so there’s ultimate accountability.”
This article was excerpted from the most recent issue of Billboard Magazine, to read the entire article subscribe here.