Kate Nash brought her sold out West Coast tour to an end by treating her fans across the pond to an intimate performance on Wednesday at Sonos Studio in Los Angeles. A crowd of loyal Nash followers and Pandora/Sonos execs arrived around 7pm, immediately making a beeline to the open bar. Over 1,000 people RSVP’d and the venue packed in as many as the fire marshal would allow -- which made for a great crowd for Nash but a long line for those in search of a drink refill.
Prior to Nash’s performance, we caught up with Matt Ostrower, Senior Director, Artist Partnerships & Development with Pandora, who walked us through the latest in the Pandora world. Ostrower said the show with Nash was one of many that Pandora is hosting as a means of connecting fans with their artists in markets where an artist is trending. “It starts with the data. We look at each area and try to figure out what we are trying to do in each market and who is doing well. We have a franchise called Pandora Presents, which is where we go into a market and find a band that is trending really well and give their fans a reward with a free show.”
Ostrower mentioned that Pandora launched in Australia and New Zealand last year and that the new regions have been well received. The company plans on continuing their international expansion and hopes to eventually be a global brand. He also mentioned that Pandora recently hosted Allen Stone in the New York office to perform. “He was great,” he said, adding that it’s been nice to get artists to drop by and learn about how they are trending on Pandora. “We show them these artist dashboards. We talk about where they are trending and we show them their data. It’s really interesting for them to see, “Oh I’m really big in Austin...” It’s great to have that dynamic.”
We also ran into Nash’s tour manager, Brett Lomas (We Are Augustines, Ash) who was prepping for the band’s trek to Mexico for a show the following day. “We don’t have much time there but I hope to at least be able to grab a taco,” he joked. Nash chimed in, adding that despite being dropped by Universal Music Group subsidiary Fiction Records, her fans have stuck by her. “We just did two sold out US tours so it’s been amazing. My fans are really supportive -- especially after being dropped. They are the ones that are driving and channeling this.” She also revealed that she’s acted in a few movies set for release this year and that starring in films is something that she’ll definitely continue to pursue.
Nash took the stage around 8:30pm, sporting two-toned pigtails and backed by an all female band clad in matching black and white polka dot dresses. The audience packed in, singing along to every word of her independently released album, Girl Talk -- continuously screaming out how much they love her and that they still find her “sexy.” The British songstress performed 13 songs, including her break out hit “Foundations.”
Also on site was Ivan Entchevitch, Marketing at Sonos, who was rocking out in the crowd along with his “Team Sonos” colleagues.