SoundCloud will open a New York office in the coming months and has hired a former Pandora employee to help build its presence in the city. Dan Gerber, formerly the National Director of Strategic Partnerships at Pandora, will help be SoundCloud's first New York-based hire and will focus on brand revenues.
The company, which already has offices in Berlin, London, San Francisco and Sofia, Bulgaria, is aiming for the New York market because of all the things New York can offer: proximity to other startups, better relationships with the media companies located in the city, and opportunities in industries like fashion and publishing that are based in New York.
SoundCloud says it recognized the need to better serve brands in the wake of the Pro Partner tool it launched in March. Pro Partner allows creators and brands to have a more visual presence on the SoundCloud platform. Early adopters of the new tier include Red Bull and The Recording Academy.