Backbeat: Billboard and Spotify's Live Showcase Has 'Harlem Shake' Moneymakers, Kendrick Lamar

Spotify’s Erin Clift, VP of global marketing and partnerships and Jeff Levick, chief advertising officer, greet Kendrick Lamar -- while Billboard’s Andrew Hampp hangs out in the background

Billboard and Spotify presented Spotify Live Wednesday night at the 1100 Warehouse located directly across the street from the Fader Fort. That’s where headliner Kendrick Lamar made a surprise appearance at the end of Ab-Soul and Schoolboy Q’s set, before cruising over to Spotify Live to play a rousing, 45-minute set that spanned many hits and fan favorites from his breakthrough debut good kid, m.A.A.d. city.  Los Angeles indie-poppers Youngblood Hawke opened the night and Swedish EDM duo Cazzette offered up a show-closing set.

L-R: INDmusic’s co-founder Jon Baltz, channel managers Travis Hill and Arshan Sadri and CEO Brandon Martinez stop by the 1100 Warehouse. (Ryan Muir)

The lights weren’t the only green part of the branded Warehouse -- Kendrick Lamar and his crew kept the good vibes going backstage before his set, catching up with Spotify’s Erin Clift, VP of global marketing and partnerships, Jeff Levick, chief advertising officer and Britt Morgan-Saks in artist relations as well as hanging with Black Hippy collective buddies like Jay-Rock, Schoolboy Q and Ab Soul, all of whom returned the Fader favor and joined him onstage at various points during his own set.

Spotify’s Angela Watts, VP of marketing and communications, and Dave Altarescu, U.S. director of marketing, have a laugh on the lawn (Ryan Muir)

The packed showcase attracted an equal mix of fans and industry notables, many of whom networked on the Warehouse’s expansive lawn in-between sets. Whitesmith Entertainment co-founders Emily White and Keri Smith were seen sitting by a tree, taking a breather from a hectic week that had seen Smith come to town over the weekend to work comedy shows from clients W. Kamau Bell, Janine Brito and Kevin Avery, while White had just arrived to catch showcases from music management clients Sydney Wayser and a show-closing set from The Hush Sound as well as showcases from her Readymade Records artists Brendan Benson, Young Hines, The Howlin Brothers, The Lost Brothers and Cory Chisel & The Wandering Sons.

L-R: Sean Glass, an A&R rep at Glassnote Records, Megan Green, director of Business Development at Songza, Jordan Walker, artist/label relations rep at Spotify and Eric Davich, co-founder and chief content officer of Songza (Ryan Muir)
Also on site was the team from INDmusic, the four-person company who’ve been helping Baauer and Mad Decent monetize the “Harlem Shake” meme. CEO Brandon Martinez, a longtime Lamar fan, was joined by co-founder Jon Baltz and channel managers Travis Hill and Arshan Sadri, and was gearing up for a panel on Thursday afternoon moderated by former TuneCore founder Jeff Price.
Elsewhere, TAG Strategic’s Karen Allen, the company’s VP of client services, was telling Shindig founder-CEO Steve Gottleib (also the former head of TVT Records) about how client Pacemaker made the local news with their pop-up installation outside the Fader Fort, while Gottleib was gearing up for a Shindig event at SXSW with Big Daddy Kane. Other attendees included Spotify’s Angela Watts, VP of marketing and communications, Jordan Walker, label relations rep and Dave Altarescu, U.S. director of marketing; Rory Felton, VP of business development – music at Chirpify (former co-founder of The Militia Group); CAA’s Glenn Miller, a digital strategy and marketing agent; Billions Corp.’s Matt Yasecko, director of development, and Ardie Farhadieh, marketing and media manager; Glassnote’s A&R rep Sean Glass and Songza’s Eric Davich, co-founder and chief content officer.