YouTuber-turned-major label recording artist Troye Sivan is aiming for a top 10 debut on the Billboard 200 chart.
Industry forecasters suggest the 19-year old's TRXYE EP, released on Aug. 15, could sell perhaps 30,000 to 35,000 copies by the end of the tracking week on Sunday, Aug. 17. That might be enough to make it the top debut of the week. Meanwhile, the Guardians of the Galaxy soundtrack should hold atop the list for a second frame, with perhaps 75,000.
The Billboard 200's new top 10 will be revealed on Wednesday, Aug. 20.
Sivan's album was unusually released on a Friday -- instead of the traditional Tuesday -- in order to give the set a global release date. Friday is the day when new albums are released in Australia, where Sivan is based.
As noted in an earlier story, TRXYE's sales could suffer a bit because it will only have three full days of sales powering its chart debut. The Billboard 200 chart reflects a sales tracking week that runs from Monday through Sunday each week. Most new albums (released on Tuesday) get six days of sales in their first week.
Sivan signed with EMI Australia in June of 2013, while he released an EP in the U.S. on EMI's sister label, Capitol Records. He has 2.5 million subscribers to his YouTube channel (with 110 million total views), 1.6 million followers on Instagram and 1.7 million followers on Twitter. (Of his Twitter followers, about 465,000 of them are based in the U.S., according to social media ratings firm Shareablee.)
Sivan won't be the only notable new arrival on next week's Billboard 200, as rock band The Gaslight Anthem should also make a top 10 debut. The group's new Get Hurt could sell around 30,000 to 35,000.
On SoundScan's Building chart (below), Guardians of the Galaxy and the Now 51 compilation are Nos. 1 and 2, respectively. The Building tally is a precursor to the final Billboard 200 ranking -- reflecting the first four days (Monday through Thursday) of SoundScan's tracking week as reported by six major merchants.
As for the rest of the Building chart's top 10, the Frozen soundtrack is No. 3, The Gaslight Anthem's Get Hurt is No. 4 and 5 Seconds of Summer's self-titled set is No. 5. Sam Smith's In the Lonely Hour is No. 6 and Ed Sheeran's x is No. 7. Luke Bryan's Crash My Party, Lorde's Pure Heroine and Linkin Park's The Hunting Party round out the top 10 at Nos. 8-10, respectively. The surging Frozen, Lorde and Linkin Park albums benefit from sale pricing in the iTunes Store, where they are each discounted to $5.99. (Sivan's EP is not on the Building chart, as it was released on Aug. 15, the day after the chart's tracking period ended.)
|Nielsen SoundScan Building Chart|
|1||1||Soundtrack||Guardians Of the Galaxy|
|2||2||Various Artists||Now 51|
|4||NEW||The Gaslight Anthem||Get Hurt|
|5||5||5 Seconds of Summer||5 Seconds of Summer|
|6||9||Sam Smith||In the Lonely Hour|
|8||12||Luke Bryan||Crash My Party|
|10||41||Linkin Park||The Hunting Party|
|The Building Chart reflects the first four days (Monday through Thursday) of SoundScan's tracking week (which ends Sunday) as reported by six major merchants: iTunes, Trans World Entertainment, Best Buy, Starbucks, Target and Anderson Merchandisers. Billboard estimates that they make up about 85% of all U.S. album sales.|