Each Friday, Billboard presents "Bubbling Under," a weekly look at new and noteworthy acts making their way toward Billboard chart success. Up this week: Chris Carmack, K Camp, Parade of Lights and Lobo
Actor/musician Chris Carmack, who plays singer Will Lexington on ABC's "Nashville," gains traction at country radio with "What If I Was Willing," a song he performed on the series' Oct. 9 episode. Carmack has previously built familiarity via roles in TV shows including "The O.C" and "Related." His single is being promoted by Big Machine's Valory imprint (Reba McEntire, Justin Moore, Thomas Rhett).
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Atlanta newcomer K Camp closes in on the Mainstream R&B/Hip-Hop airplay chart with his breakout hit "Money Baby," featuring Kwony Cash (Dat Real/427). WJMH Greensboro, N.C., is championing the track with 69 plays in the Oct. 21-27 Nielsen BDS tracking week and 831 spins to date since its debut on the station on April 21, more than any other station on both counts. Camp already boasts one chart appearance, as the featured artist on Mykko Montana's "Do It," which peaked at No. 26 in September 2012. The new song's official video was released on Oct. 28.
PARADE OF LIGHTS
Los Angeles-based Parade of Lights is marching toward a debut on the Alternative Songs airplay chart with its single "We're the Kids." The upbeat, electro-tinged tune is receiving its greatest support at radio from KKDO Sacramento, Calif. (51 plays last week), Sirius XM's Alt Nation (31) and KXTE Las Vegas (24). The band was signed to Astralwerks earlier this year and is working on its debut EP for the label, due in early 2014.
Puerto Rican urban artist Lobo stokes "Fire" (Pina), his first single on his own, under the Latin Rhythm airplay ranking. He previously charted with "Diosa De Los Corazones," a collaboration with Ken-Y, Zion, Lennox, Arcangel and RKM; the track topped the Nov. 3, 2012, tally. A prominent songwriter, Lobo is commonly referred to as "La Amenaza Detras Del Lapiz" (the Threat Behind the Pencil).
Reporting by Keith Caulfield, Wade Jessen, Amaya Mendizabal and Rauly Ramirez of the Billboard charts department