Katy Perry is teaming up with the Staples organization to “celebrate and support” teachers with her “Make Roar Happen” initiative, in a joint announcement this afternoon at the Nokia Theater in downtown Los Angeles.
In addition to promoting the North American leg of the singer’s Prismatic World Tour, Staples will donate $1 million to DonorsChoose.org, a charity that has helped fund more than 450,000 classroom projects for teachers and impacted more than 11 million students.
The tour resumes on June 22 in Raleigh, N.C.
“‘Make Roar Happen’ builds on Staples’ commitment to teachers in a new and engaging way,” said Alison Corcoran, senior vice president, North American stores and online marketing for Staples. “With music that inspires people worldwide, Katy Perry is a powerful voice to encourage people to ‘Roar’ and recognize teachers for their impact both inside and outside the classroom. Our $1 million donation will help teachers supply their classrooms just in time for back to school.”
Added Perry: “I’m glad to partner with Staples on my Prismatic World Tour to raise awareness and funds for DonorsChoose.org, and to remind my fans that a small gesture can make a large impact on the very basic materials classrooms need for teachers to help students reach their full potential.”
A recent Staples survey revealed that 75 percent of parents of teen students believe a lack of school supplies is a significant challenge for schools today. Most teachers spend an average of $408.71 of their own money each year to provide supplies and materials for their classrooms. Staples’ customers are invited to help their local teachers by donating $1 to DonorsChoose.org at their local Staples store or online at www.staples.com/makeroarhappen. Donations will be used to fund classroom projects in the community where the donation was made.
“We so appreciate the tremendous support from Staples, its loyal customers, and Katy Perry, helping teachers and students across the country,” said Charles Best, founder and ceo for DonorsChoose.org. “The hard work and dedication teachers provide should not come at their own expense. The ‘Make Roar Happen’ campaign is an incredible vehicle to help fulfill the classroom dreams of teachers and students.”