Justin Timberlake's Promotional Run-Up to 'The 20/20 Experience': A Timeline

February 8, 2013:
Bud Light Platinum names Timberlake the brand's "creative director," announcing as well a Team Timberlake-conceived commercial called "Platinum Night" to air during the Grammy Awards telecast. "He's more than somebody starring in our advertisements," claims Rob McCarthy, vice president of the Bud Light brand. "Justin and his team were very much a part of writing and creating the commercial that's dovetailed with the Grammys. He's going to help us evolve: it's about bringing him into the process and building a brand with the consumers he knows so well."

February 10, 2013:
Justin Timberlake furthers his musical comeback with a bravura Grammy Awards performance featuring Jay-Z on "Suit & Tie" as well as "Pusher Love Girl"; during the commercial breaks, his "Platinum Night" spot for Bud Light Platinum airs. Further heightening anticipation, Timberlake sends out a teaser tweet claiming "a special surprise" will follow his Grammy Awards appearance: on schedule, immediately following Timberlake's performance, a new song, "Mirrors," gets released on YouTube and is made available for download. Following the Grammys telecast, Timberlake performed a star-studded, Bud Light Platinum-sponsored concert for fans at the legendary Hollywood venue the Palladium, joined by Jay-Z yet again for "Suit & Tie" and, for the encore, Timbaland for the return from retirement of "SexyBack."

"This is really day one of our partnership with Justin," explains Bud Light's McCarthy. "The Grammys is the Super Bowl of music, making this the perfect night to do something like this. For Justin to play with Jay-Z, then release a song right after... to be a part of that is incredible. As consumers and lovers of music, you just want to experience it."

As well, JT appears in a commercial for Target that highlights the March 19th release date of The 20/20 Experience, tying in with the chain's launch of a deluxe edition of the album featuring two bonus tracks exclusive to Target retail. "I have a history with Target, so when I wanted to offer my fans two exclusive tracks, it was only fitting to partner with them," says Timberlake. "We're also planning a few other surprises. Stay tuned!"

February 12, 2013:
Justin Timberlake and Jay-Z announce a joint stadium summer tour. Plans call for a solo Timberlake tour to follow.

February 14, 2013:
The sexy, black-and-white, Rat Pack-styled official video for "Suit & Tie" -- directed, naturally, by "Social Network" auteur David Fincher -- is released.

February 20, 2013:
Ramping up the international launch of 20/20, Timberlake performs "Mirrors" at the U.K.'s 2013 Brit Awards -- then performs a surprise solo concert at London's Forum venue the same night.