The Big Winner On Feb. 3 May Not Be On The Field

The Halftime Hero: Tom Petty

Even in these post-wardrobe-malfunction times, the performer at the Super Bowl's halftime show stands to see a jump in sales afterward. Last year, "The Very Best of Prince" moved from No. 31 to No. 2 on Billboard's Top Pop Catalog Albums chart after his performance at the Super Bowl, and "Purple Rain" re-entered the chart at No. 13. In 2005, the halo from Paul McCartney's performance helped his "All the Best" jump 246%, and the Beatles' "1," "Sgt. Pepper's Lonely Hearts Club Band," "Abbey Road" and "White Album" all saw double-digits gains. (And, of course, the Janet Jackson and Justin Timberlake peep show didn't hurt either of them in 2004—both artists saw sizable sales increases the week after the game.)

The Corporate Synergizer: 'American Idol'

All hail Fox! In case you didn't get enough "American Idol" in the previous weeks, the show will have a significant presence during the telecast leading up to the game. Ryan Seacrest will host the preshow, 2007 winner Jordin Sparks will sing the national anthem, and Paula Abdul will perform her track "Dance Like There's No Tomorrow," which will be on fellow judge's Randy Jackson's compilation album, "Randy Jackson's Music Club Vol. 1," which drops March 11.

The Private Partyers: Willie, Luda, 50

Are you in the know, or know someone in the know? Congrats. You'll be privy to Willie Nelson playing at a 10,000-strong private tailgate party for business associates of the NFL that will be held adjacent to the University of Phoenix Stadium right before the main event.

Ludacris will perform at ESPN the Magazine's Next bash Feb. 1, while Soulja Boy will host a dance-off at an ESPN party the next day.

Meanwhile, 50 Cent, Fall Out Boy, Velvet Revolver, Wyclef Jean and Juliette Lewis & the Licks will perform in the days leading up to the Super Bowl at a festival at the Scottsdale Waterfront sponsored by 944 magazine.

Everyone's Invited: Mary J., Maroon 5, Counting Crows

The general public can buy tickets to the VH1 Pepsi Smash Super Bowl Bash that Mary J. Blige and Maroon 5 will play on Jan. 31, with Latin act RBD taking the stage Feb. 1. VH1 will air Blige and Maroon 5 Feb. 2, the same night that Telemundo will telecast the RBD concert.

For those entirely tapped out (what, spent your money on a Patriots sweatshirt to emulate fashion icon Bill Belichick?) the NFL will sponsor a free outdoor concert with Counting Crows Feb. 2 at Tempe Town Lake.

Click here to read about how Justin Timberlake, the Hives, Madonna and others stand to gain from the Super Bowl.