When Dr. Dre and Interscope's Jimmy Iovine first teamed with Monster to create the Beats by Dr. Dre line of headphones it was an interesting experiment in artist-branded music accessories - clunky name aside.

The Beats line has since added the Heartbeats by Lady Gaga series of headphones, and now Sean "Diddy" Combs. Diddy Beats are, like all the other headphones, in-ear buds with pretty much the same technology and features as both the Dre and Gaga versions. The only real difference is the design and, of course, brand identity.

No word on whether they will call the headphones something else Diddy changes names again.