Name: Jonathan Feldman
Title: VP, brand partnerships & sports marketing, Atlantic Records
Panel: Beyond The TV Commercial How Are Artists Striking New Deals With Brands? Tues., June 15, 9:00am – 9:50am. For more information, visit

What's the last album you bought?
The Rolling Stones "Exile on Mainstream" (Deluxe Edition).

Do you Twitter? If so, how often? If not, why not?
I do not Tweet. I prefer to communicate with my friends and family differently but appreciate this new tool.

What's been the best use of music in advertising you've recently seen?
Cadillac's use of Phoenix's "1901." The music fit the creative perfectly.

At this moment in time, what most worries and encourages you about the music business?
What worries me the most is Apple and what encourages me the most is Apple.

What is the most significant moment in the history of music and

When Bob Dylan appeared and performed in a Victoria's Secret commercial.

For more info on Billboard and Adweek's 2nd annual Music & Advertising event featuring keynotes by Kid Rock and Devo, visit For full Music & Advertising coverage, click here.