Name: Keith Garde
Title: President, PAID, Inc.
Panel: Sept. 16 3:30 Roundtable: Own A Bigger Piece of Your Business

For more information or to register for our Music & Advertising conference in Chicago on Sept. 15-16, please visit

What's the last album you bought?
"Broken Hearts and Dirty Windows: Songs Of John Prine."

Do you Twitter? If so, how often? What's your Twitter name? And if not, why not?
It's next on my list!

What's the best use of music in advertising that you've recently seen?
Hands down - Apple. Without their iPod ads, we wouldn't still have songs from Feist, JET or Yael Naim in our minds.

At this moment in time, what most worries and encourages you about the music business?
Worries: It is becoming increasingly difficult for artists to reach levels of support that support their careers.
Encourages: More music is being consumed today than ever before. New models are developing in which we see artists and fans connecting - and fans and fans connecting as they have not done before. Channels are developing which enable direct-to-fan communication as never before. Very exciting.

What is the most significant moment in the history of music and advertising?
Run DMC’s "My Adidas" 1986.

Beatles or Stones?
Beatles when I'm feeling good about being good. Stones when I'm feeling good about being bad!

-- Ann Donahue