Drake, Pitbull and Trey Songz have been tapped to promote a new Kodak Easyshare digital camera that allows sharing of pictures and videos.

The new “So Kodak” campaign, which launches in early October, will include broadcast spots featuring the three acts and their songs. All spots were directed by music video director Chris Robinson. Print and online advertising, exclusive events and social media and consumer promotions will also be part of the campaign, which will officially launch with a live performance in New York featuring Drake, Pitbull and Trey Songz.