Jay-Z may have made the Yankee hat more famous than a Yankee can, but his clothing line Rocawear is teaming up with the Bronx Bombers for a bit of cross-promotion this season.
Rocawear will introduce signs throughout Yankee Stadium and integrated promotions during the team's 2012 campaign.
"Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership," said Jameel Spencer, EVP Marketing, men's division, Iconix Brand Group, Inc., in a statement included in the brand's brief press release. "Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in '12!"