Where: Chateau Marmont
8221 Sunset Blvd., West Hollywood, CA 90046; 323-656-1010; chateaumarmont.com
What: "You basically have to know someone in [hotel owner] Andre Balazs' office to get a room," says Kaplan. Those who can swing it shoot for one of the two- or three-bedroom bungalows (starting at $2,000 a night) that have private entrances.
Who: Legend holds that in the 1960s members of Led Zeppelin rode through the lobby on a motorcycle. Under Balazs, guests have included Courtney Love and Thom Yorke.