Giving deep-pocketed superfans a posh live experience and proximity to an artist can add up to 5 percent to a festival or tour's bottom line.

Since the live event business rebounded in 2010, VIP programs, which offer seats closer to the stage, meet-and-greets with the artist and, in one extreme case, a private jet to the festival grounds (see story, below), increasingly have become big business. "We're at a point where most tours have some sort of VIP ticket packaging," says Zeeshan Zaidi, senior vp/GM of artist services at Ticketmaster. "It's definitely a growing area."

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