Sure, newly revealed products the iPhone 6 and Apple Watch had devotees cheering, but it wasn't until the very end of the presentation, with the members of U2 positioned as mascots, when CEO Tim Cook reinforced the company's place as the world's top music retailer and budding streaming superpower. What does it mean when an industry once coddled is now but one tiny tool in a formidable arsenal? 

1|Where's the Beats?

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