Brand partnerships key to growth

Few artists are as strongly linked to their homeland as Colombia's Fonseca.

It is not just about his music. He also is connected to Colombian brand partnerships, and even with the country itself. These associations have been groundbreaking, and they have continued with his new album, "Fonseca Sinfonico."

Subscribe to billboard biz to continue reading this article and thousands more. subscribers get:
  • 24/7 coverage of every genre and sector of the business with over 150 exclusive charts
  • Bulletin: Breaking stories, chart info and analysis sent directly to your inbox every weekday
  • Billboard Magazine iPad Edition: An enhanced version of the magazine with video, photo galleries and playable charts
  • Archives: A rich history of articles and exclusive charts

Join now or Log In