About two weeks prior to the May 18 Billboard Music Awards (BBMAs), the company responsible for the virtual Michael Jackson performance had no show to deliver.

"It wasn't believable," says Frank Patterson, co-founder/CEO of Pulse Evolution, the visual illusion company that launched in October and took on Jackson as its first project. "We were tasked with something no one had ever done before: create a virtual person that everyone in the world recognizes and is emotionally connected to, and make him believable."

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